In a world we live in today, it is important for businesses to have a vision statement that will define the purpose so that their customers know what they seek to achieve as they render their services to them.

What is a vision statement?

A vision statement is a sentence that describes the goals of…

Running a business can be challenging but also rewarding. As part of your growth, you need to be able to find a team that you can work with that will bring more value to your company. A Chief Operating Officer is one of the people each company needs so that…

Every startup or business need to have a chief financial officer together with the CEO. The Chief Financial offer is someone who is managing the financial actions of the company. …

In my interview with Christopher King, Chairman of Sawtooth Software, he explains his ideal customer and competitors.

To learn more about here, follow the link below:

As I asked him these questions, he thought hard and responded to these questions in a way that can help anyone who wants to…

We have been wondering about the future of Artificial Intelligence and finally, we are getting answers to the concerns we had. Here are three videos that teach about the rise of Artificial Intelligence and what they can do for us. …

Last week I had the privilege of learning more from Christopher King about Sawtooth Software Inc. In case you missed that article, click below and learn about his work and influence.

This week he shared with me insights about the marketing research industry. …

W. Christopher King

I recently had the opportunity to interview the Chairman of Sawtooth Software, W. Christopher King. He received his MBA at Brigham Young University in 1980 with an undergraduate in Computer Science. He began writing marketing models as a research assistant in college in 1977. Since then, he has been involved…

MATOME MALATJI

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